Organizational culture is the set of values, beliefs, behaviors, practices and norms that define the identity of an organization. It functions as a kind of "personality" of the company, influencing how employees work, how they relate to each other and how they interact with customers and external stakeholders.

 

More than just rules or guidelines, organizational culture reflects the internal environment of a company. It is shaped by the organization's history, its leadership, and the experiences of its members. In short, it is what differentiates one organization from another, even if they both operate in the same sector.

 

Organizational culture is a strategic asset. Companies that invest in building it and keeping it aligned with their goals reap the rewards of a more engaged, innovative, and committed team. Want to learn more about how to strengthen your organization’s culture? Contact us!